# Life Science Marketing Blog | BioBM

BioBM’s life science marketing blog — strategy, digital marketing, content, branding, and demand generation for tools and services companies.

Canonical: https://www.biobm.com/thinking/blog

## Recent posts

- [From Tactical Assembly to Strategic Leadership: Implementing Agentic AI in Life Science Marketing](https://www.biobm.com/thinking/blog/agentic-marketing-composable-shelf-life-sciences)
- [Critical PHP Security Vulnerability: What Website Owners Must Do](https://www.biobm.com/thinking/blog/critical-php-security-vulnerability-action-plan)
- [Six Customer Experience Pitfalls in B2B Life Sciences](https://www.biobm.com/thinking/blog/six-customer-experience-pitfalls-life-sciences)
- [Fixing Commercial Alignment in B2B Life Science Marketing](https://www.biobm.com/thinking/blog/fixing-commercial-alignment-life-science-marketing)
- [The Economics of Agentic AI in Life Science Marketing](https://www.biobm.com/thinking/blog/economics-agentic-ai-life-science-marketing)
- [Identity Permission in Life Science Marketing: Beyond Attention](https://www.biobm.com/thinking/blog/identity-permission-life-science-marketing)
- [AI Agent Optimization: Making Life Science Sites AI-Readable](https://www.biobm.com/thinking/blog/ai-agent-optimization-life-science-websites)
- [Agentic AI in B2B Life Science Marketing: From Generation to Orchestration](https://www.biobm.com/thinking/blog/agentic-ai-b2b-life-science-marketing)
- [Agentic Next-Best Action for B2B Life Science Companies](https://www.biobm.com/thinking/blog/agentic-next-best-action-life-sciences)
- [The Importance of Conversion Tracking in Life Science Marketing](https://www.biobm.com/thinking/blog/the-importance-of-conversion-tracking-in-life-science-marketing)
- [Google Performance Max Campaigns Make Revenue Attribution Critical for Life Science Marketers](https://www.biobm.com/thinking/blog/google-performance-max-campaigns-make-revenue-attribution-critical-for-life-science-marketers)
- [Scientists Hate AI Spam as Much as Old School Bulk Spam](https://www.biobm.com/thinking/blog/scientists-hate-ai-spam-as-much-as-old-school-spam)
- [Supercharge Your Google Ads With Every Possible Extension](https://www.biobm.com/thinking/blog/supercharge-your-google-ads-with-every-possible-extension)
- [What is Generative Engine Optimization and can life science marketers make use of it?](https://www.biobm.com/thinking/blog/what-is-generative-engine-optimization-and-can-life-science-marketers-make-use-of-it)
- [Do Scientists Use AI / LLMs for Product Discovery?](https://www.biobm.com/thinking/blog/do-scientists-use-ai-llms-for-product-discovery)
- [Can Perplexity Reliably Answer Technical Questions in the Life Sciences?](https://www.biobm.com/thinking/blog/can-perplexity-reliably-answer-technical-questions-in-the-life-sciences)
- [Don’t Stress About “Nofollow” Backlinks](https://www.biobm.com/thinking/blog/dont-stress-about-nofollow-backlinks)
- [AI-based Language Models: the End of Life Sciences Copywriters?](https://www.biobm.com/thinking/blog/ai-based-language-models-the-end-of-life-sciences-copywriters)
- [Don’t Optimize for Quality Score in Google Ads](https://www.biobm.com/thinking/blog/dont-optimize-for-quality-score-in-google-ads)
- [Avoid CPM Run of Site Ads](https://www.biobm.com/thinking/blog/avoid-cpm-run-of-site-ads)
- [Can DALL-E 3 Generate Passable Life Science Images?](https://www.biobm.com/thinking/blog/can-dall-e-3-generate-passable-life-science-images)
- [Can AI Replace Life Science / Laboratory Stock Images?](https://www.biobm.com/thinking/blog/can-ai-replace-life-science-laboratory-stock-images)
- [Google Ads Auto-Applied Recommendations Are Terrible](https://www.biobm.com/thinking/blog/google-ads-auto-applied-recommendations-are-terrible)
- [How to Write a Life Science White Paper](https://www.biobm.com/thinking/blog/how-to-write-a-life-science-white-paper)
- [Stop Hosting Your Own Videos](https://www.biobm.com/thinking/blog/stop-hosting-your-own-videos)
- [FAQs: Content and SEO’s Low-Hanging Fruit](https://www.biobm.com/thinking/blog/faqs-content-and-seos-low-hanging-fruit)
- [We Just Got Skyscrapered](https://www.biobm.com/thinking/blog/we-just-got-skyscrapered)
- [Why People Are Loyal … to ANYTHING](https://www.biobm.com/thinking/blog/why-people-are-loyal-to-anything)
- [Are You Providing Self-Service Journeys?](https://www.biobm.com/thinking/blog/are-you-providing-self-service-journeys)
- [Carlton Hoyt Discusses Decision Engines on Life Science Marketing Radio](https://www.biobm.com/thinking/blog/carlton-hoyt-discusses-decision-engines-on-life-science-marketing-radio)
- [What Google RankBrain Means for SEO](https://www.biobm.com/thinking/blog/what-google-rankbrain-means-for-seo)
- [Lessons from Scientific Publishing’s Fight to Survive](https://www.biobm.com/thinking/blog/lessons-from-scientific-publishings-fight-to-survive)
- [Personalization Can Backfire](https://www.biobm.com/thinking/blog/personalization-can-backfire)
- [The Plight of the Distributor](https://www.biobm.com/thinking/blog/the-plight-of-the-distributor)
- [The Four Key Types of Content](https://www.biobm.com/thinking/blog/the-four-key-types-of-content)
- [Increasing Customer Affinity](https://www.biobm.com/thinking/blog/increasing-customer-affinity)
- [The End Is Not Nigh (now let’s get serious…)](https://www.biobm.com/thinking/blog/the-end-is-not-nigh-now-lets-get-serious)
- [If You Don’t Own Your Channels, You Don’t Own Your Audience](https://www.biobm.com/thinking/blog/if-you-dont-own-your-channels-you-dont-own-your-audience)
- [New Report on Conference Exhibition ROI](https://www.biobm.com/thinking/blog/new-report-on-conference-exhibition-roi)
- [Is Publishing the Holy Grail of Content Marketing?](https://www.biobm.com/thinking/blog/is-publishing-the-holy-grail-of-content-marketing)
- [Why MAPs Are Good Business](https://www.biobm.com/thinking/blog/why-maps-are-good-business)
- [Stop Thinking About Content](https://www.biobm.com/thinking/blog/stop-thinking-about-content)
- [The Growth Rate Disparity](https://www.biobm.com/thinking/blog/the-growth-rate-disparity)
- [Remove Steps With Content](https://www.biobm.com/thinking/blog/remove-steps-with-content)
- [Wide Nets Don’t Win](https://www.biobm.com/thinking/blog/wide-nets-dont-win)
- [Remarketing by the Numbers](https://www.biobm.com/thinking/blog/remarketing-by-the-numbers)
- [Are Conferences Worth It?](https://www.biobm.com/thinking/blog/are-conferences-worth-it)
- [Avoiding Skepticism](https://www.biobm.com/thinking/blog/avoiding-skepticism)
- [BioBM Provides a Template for Attribute Analysis](https://www.biobm.com/thinking/blog/biobm-provides-a-template-for-attribute-analysis)
- [Should You Be A Thought Leader?](https://www.biobm.com/thinking/blog/should-you-be-a-thought-leader)