---
title: "Scientific Conferences Survey Report: In the age of hyper-targeted digital marketing, are conference exhibitions still worthwhile?"
date: 2015-11-01
canonical: https://www.biobm.com/thinking/reports/scientific-conferences-survey
---

# Scientific Conferences Survey Report: In the age of hyper-targeted digital marketing, are conference exhibitions still worthwhile?

November 2015

With input from over 50 life science marketing professionals, this study asks whether conference exhibitions are still worth the cost — or whether teams are over-investing at the expense of higher-ROI opportunities.

Topics: Strategic Marketing, Campaign Development, Marketing Analytics, Generate Demand

_Full document is a gated PDF (16 pages). Request via https://www.biobm.com/thinking/reports/scientific-conferences-survey._