Summer 2011 - Headlines

We have a newsletter and it's about time! Welcome to our inaugural issue! We intend to use this to keep you informed about life science marketing and the latest happenings at BioBM. Don't worry - we only plan on releasing it once a season so you won't be getting too much e-mail from us. Enjoy!

This issue's headlines:

• BioBM launches LifeSciPR, a free press release site for the life science research tools sector
• New white paper: Life Science Marketing on a Low Budget
• Introducing the BioBM Idea Farm

BioBM Launches LifeSciPR

Just a few weeks ago we launched LifeSciPR - a website for life science tools and services companies to post unlimited press releases. There were many press release sites out there, but none have the level of focus on the life science research tools sector. Best of all - it's 100% free and it always will be. Get your news out to the most relevant channels - sign up for LifeSciPR today and start getting relevant publicity for all of your company's news.

Life Science Marketing on a Low Budget

BioBM has published a new white paper entitled: "Life Science Marketing on a Low Budget: How Start-Ups in the Life Science Tools Sector Can Drive Product Awareness, Sales, and Sustainable Growth on a Limited Budget". Appropriate for start-ups or small companies with highly limited marketing budgets, this relatively short primer discusses low-cost, high-ROI marketing for small life science tools companies. The report discusses issues pertinent to developing a marketing strategy and plan then reviews various marketing channels. The paper goes on to discuss which channels are most appropriate and why, considerations for each, how to build and integrate marketing channels to capture leads and sales, and finally discusses the costs involved in using the marketing channels discussed. The paper is supported by data and references from reputable external sources. Request a copy or preview the document (pdf).

Introducing the BioBM Idea Farm

The BioBM MarCom team has been on overdrive, and the result is our new "Idea Farm". Unlike standard services, the BioBM Idea Farm productizes ideas into discrete, purchasable packages at a pre-defined price. The Idea Farm explains what the idea is, who it would be appropriate for, how it should be implemented, and how it will benefit potential life science companies who may purchase it. To maintain the integrity of the ideas, each will only be sold one time, to one buyer. Right now it's full of MarCom / ad ideas, but who knows what will end up there in the future! Visit the Idea Farm for more information.

Did you know?

BioBM recently expanded its service offerings to include distribution management and online reputation monitoring. Distribution management services will help clients improve global life science distributor performance by improving communication, distributor motivation, training, and support through implementation of best practices in distribution management. Online reputation monitoring services allow clients to efficiently and inexpensively guard their reputation through alerts and tracking of online sentiment via active monitoring by BioBM’s Internet Services division. Contact us for more information.