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Publications, presentations, and milestones from BioBM.
Principal Consultant Carlton Hoyt recently sat down with Chris Conner for the Life Science Marketing Radio podcast to talk about decision engines, how they are transforming purchasing decisions, and what the implications are for life science marketers. The recording and transcript are below.
BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are in the newly published "Scientific Conferences Survey Report" now available for free download.
In continuation of its mission to empower life science marketers with valuable resources to aid them in their jobs, BioBM has published an attribute analysis template.
The ACP-LS annual meeting is the only time of the year when you can surround yourself with the best minds in marketing and sales of life science tools and services! This year's meeting will be held on Thursday, September 18th and Friday, September 19th at the Boston Marriott Quincy in Quincy, Massachusetts.
BioBM Consulting has published a new paper entitled: "Superior Experiences – How Small Life Science Companies Can Out-Compete Large, Established Competition."
BioBM Consulting has published a new paper which outlines the current problems facing scientists when attempting to make a purchasing decision, the negative impacts this is having on scientists, and how decision engines can be leveraged to create transformational change within life science markets.
Boston, Massachusetts, USA, January 22, 2013 – BioBM Consulting has announced the launch of BioBM Nexus, a fast, low-cost, self-serve distributor discovery service allowing manufacturers of life science tools to find relevant, targeted distributors in their geographic markets of interest.
Boston, Massachusetts, USA, November 25, 2013 – The Association of Commercial Professionals – Life Sciences and BioBM Consulting have jointly announced the launch of LifeSciPR, a press release distribution service specifically for contract research organizations and suppliers of life science tools.
BioBM Consulting has published a new paper on search engine optimization entitled “9 Things Every Life Science Marketer Should Know About SEO … and How Smaller Companies Can Achieve Big Search Engine Ranks.”
BioBM Consulting has released a new paper on life science marketing strategy, entitled “Marketing Strategy for Life Science Start-Ups: A practical guide to the most important and least understood things that founders and CEOs need to know to effectively generate demand.”
BioBM's first and most popular white paper, "Life Science Marketing on a Low Budget," has been updated and improved. The paper addresses means of campaign execution that are low-cost, scalable, and allow for a high degree of targeting, thereby offering the potential for very high ROIs.
BioBM Consulting has released a new white paper: “10 Key Questions 5 Powerful Rules for Life Science Marketers when Building an Online Community.” A critical read for any life science marketer that is considering the use of online communities for marketing purposes.
BioBM Consulting has released a new paper, entitled "Redefining the Life Science Buying Cycle: A novel paradigm enabling life science tools companies to communicate with their entire target market in order to build a strong brand."
BioBM Consulting has completed the move of all of its operations from it's previous Kingston, New York location to Boston, Massachusetts. BioBM's physical and mailing addresses are now 9 Weyanoke St. , Boston, MA, 02124.
BioBM Consulting has kicked off 2012 with a new group on LinkedIn specifically for those interested in the marketing of life science laboratory tools and services.
BioBM Consulting has released a new report: "2011 Life Science Manufacturer-Distributor Relationship Report: Industry Opinions, Factors Contributing to Distribution Success and Failure, and Potential Opportunities for Improvement".
Dan Sfera Don Walters from TheClincialTrialsGuru. com recently interviewed BioBM Principal Consultant Carlton Hoyt about a wide range of topics spanning life science marketing and RD funding to his background and what led him to pursue life science business and marketing. You can watch the full interview below.
BioBM Consulting has released a new white paper entitled: "Life Science Marketing on a Low Budget: How Start-Ups in the Life Science Tools Sector Can Drive Product Awareness, Sales, and Sustainable Growth on a Limited Budget".
BioBM Consulting, a botique business and marketing consultancy serving life science tools companies, has launched LifeSciPR, a press release site specifically for companies in the life science tools and services sector.
BioBM Consulting has announced the release of it's new "Idea Farm". Unlike standard services, the BioBM Idea Farm productizes ideas into discrete, purchasable packages at a pre-defined price.
The third and final part in BioBM Principal Consultant Carlton Hoyt's editorial on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench" has been posted on PostDocsForum today.
BioBM Consulting has announced the latest expansion of its life science business and marketing services with new distribution management and online reputation monitoring services.
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench".
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench".
The third post in life science innovation in the laboratory has been published on Benchfly. In this final post in the guest blogger series by BioBM Principal Consultant Carlton Hoyt he discusses some considerations regarding intellectual property and options for commercializing and realizing revenues from a life.
The second in the BioBM / Benchfly series on laboratory innovation for life scientists has been published on Benchfly. In this post, BioBM Principal Consultant Carlton Hoyt discusses a "back-of-the-envelope" method for life scientists to ballpark how much their ideas or inventions could be worth to them.
BioBM Consulting has announced the launch of its new Subsidiary Management Services for international life science tools companies looking to establish a United States / North American presence.
BioBM Principal Consultant Carlton Hoyt has been given the honor of writing a three-part series on innovation for life science inventors that is being featured on laboratory technique and advise site BenchFly. The first post focuses on different ways to realize the value of ideas – from small to groundbreaking.
BioBM Consulting is pleased to announce the launch of its new "Inventor Services" division, offering commercialization services to life science inventors and others who wish to commercialize intellectual property with a life science research focus.