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Ideas, research, and hard-won lessons from marketing to life scientists — written to help innovative companies grow.
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The Importance of Conversion Tracking in Life Science Marketing
In life science marketing, success isn’t just about driving website traffic or racking up clicks – it’s about generating real business outcomes. If you want to know whether your campaigns are doing the job, you need to track what actually matters: the actions people take that move them closer to becoming customers.
Google Performance Max Campaigns Make Revenue Attribution Critical for Life Science Marketers
Google Ads AI is smart, but it's your job to ensure it has the data it needs. Performance Max (also known as PMax) a newer Google Ads campaign type which heavily leverages AI to achieve specific goals, such as sales, leads, or phone calls.
Scientists Hate AI Spam as Much as Old School Bulk Spam
I've been getting AI generated spam for well over a year. It was immediately clear to me when it started. My spam emails became slightly more personalized than regular spam. They were all short: usually 2-4 sentences.
Supercharge Your Google Ads With Every Possible Extension
Life science companies constantly face numerous challenges in capturing their audience’s attention on crowded search engine result pages (SERPs) with Google Ads. To make their ads stand out and attract their scientific audiences it is essential to present key information in a clear and engaging way.
What is Generative Engine Optimization and can life science marketers make use of it?
Everyone knows what search engine optimization (SEO) is, and many companies take great efforts to ensure they show up near the top of organic search results and benefit from the resulting traffic which comes at no unit cost.
Do Scientists Use AI / LLMs for Product Discovery?
There has been a lot of talk about AI optimization in the marketing world, much of which was spurred by the release of a preprint article published to arXiv (pdf) in September which demonstrated that LLMs could be manipulated to increase product visibility.
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