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Hi. I’m Carlton Hoyt, PhD, founder of BioBM, and I bet we have a lot in common.
Founder & Principal Consultant
Once upon a time, I was a scientist. I worked at the bench with my colleagues to make discoveries which would further our understanding of the biological factors underlying human health. It was difficult, but it was rewarding. Ultimately, however, I had another calling.
I then worked for a company that sold to scientists. We were a smaller company, and I wore a lot of hats – but mostly marketing and sales. I loved the dynamics of a small company, and we grew substantially while I was there, but I wanted to solve bigger problems. I wanted more challenges.
That’s why BioBM is here. I co-founded BioBM in 2010 with my partner Doug Rogers (the “internet ninja”) and we set out to solve the most difficult challenges in life science marketing. We’ve worked with dozens of companies – many of which are small companies in markets with far larger competitors – to help them become commercially successful through improved marketing and distribution.
We’re the agency you turn to when the answer to your marketing problems isn’t “throw more money at it.” We’re the agency you turn to when you’re facing challenging situations that require creative solutions to be successful. And we’re the agency you turn to when you’re looking for marketing to not only help you achieve success, but actually create strategic advantage for your company.
We’re laser focused. We only work with companies that are selling to life scientists. We don’t work with healthcare providers, pharmaceutical companies or medical device manufacturers. This intense, exclusive focus means we know your market better than most (or all) of our competitors, enabling us to provide superior solutions to your marketing challenges. We better understand your company, your needs, your markets and your customers, and understanding is the foundation of great marketing.
Seeking better understanding for yourself? We invite you to learn from us.
Director of Campaigns
After completing a BSc in Engineering Management at University of Novi Sad, I transitioned to the world of digital marketing. I have over 5 years of experience in various marketing areas including digital advertising, social media marketing, email marketing & automation, marketing analytics, website development, e-commerce, and ERP/CRM implementation.
I have a rich experience in life science marketing, having also worked with companies such as Laboratory Supply Network and SciExperts.
Today, as a full-stack digital marketer, I help life science businesses plan and implement digital marketing strategies to connect with customers, establish the presence of their brands in the digital world, and ultimately grow their businesses.
Director of Content
Hi. I’m Edgard Jr. Sayegh, Director of Content of BioBM.
My career as a scientist was pretty brief. Three years of medical laboratory sciences were enough to show me that I belong to the clinical setting, and not the lab. Two years into medical school, Carlton Hoyt – founder of BioBM – hires me for a small gig. A company based in Boston that sells used lab equipment needed a hand spicing up their website. Like a lot of life sciences companies websites, it was dull, cold, and uninspiring. There’s not much you can do to make a centrifuge more interesting, right?
Well to me, there was. Scientists aren’t entirely rational creatures. As Director of Content at BioBM, I like to remind our scientists of that.
“When we hire BioBM we know the work will be done right and done quickly. With Carlton’s help in marketing we more than doubled our sales in a year.”
“BioBM’s strategic approach and scientific market understanding make them the perfect fit for our outsourced marketing needs. They are very responsive and able to customize their proposals to provide the most effective marketing solution for our budget.”
“Working with a scientist like Carlton Hoyt, who knows innately what scientists are on about, is both a relief and a time saver. Coupling his scope of the broad array of life science applications with his talent with words translates to a relevant message that captivates a researcher’s attention!”
“SEO and inbound marketing in general have changed a lot to focus on user experience. BioBM has always shown a great understanding of this and demonstrates a core value of not marketing just to get leads, but marketing so that people want to become your customer.”
“BioBM has been an excellent resource for me as I get my company off the ground. Many times their recommendations for marketing have been beneficial to my business.”
“It has been a pleasure working with BioBM. You’ve certainly gathered a lot of data that has helped us to understand our market.”
“When we hire BioBM we know the work will be done right and done quickly. With Carlton’s help in marketing we more than doubled our sales in a year.”
“BioBM’s strategic approach and scientific market understanding make them the perfect fit for our outsourced marketing needs. They are very responsive and able to customize their proposals to provide the most effective marketing solution for our budget.”
“Working with a scientist like Carlton Hoyt, who knows innately what scientists are on about, is both a relief and a time saver. Coupling his scope of the broad array of life science applications with his talent with words translates to a relevant message that captivates a researcher’s attention!”
“SEO and inbound marketing in general have changed a lot to focus on user experience. BioBM has always shown a great understanding of this and demonstrates a core value of not marketing just to get leads, but marketing so that people want to become your customer.”
“BioBM has been an excellent resource for me as I get my company off the ground. Many times their recommendations for marketing have been beneficial to my business.”
“It has been a pleasure working with BioBM. You’ve certainly gathered a lot of data that has helped us to understand our market.”
BioBM always strives to maintain the highest level of ethics. We base all of our actions on the following tenets:
In every decision, we always strive to do what is best for the client. We understand that we only succeed when our clients succeed.
If we do not think that an arrangement would be successful for both ourselves and our clients or partners, then we will not enter into it.
We always strive to be as transparent as possible to our clients and business partners.
We believe that our clients business is just that: their business. We believe that our clients’ brands are not trophies to be waved about. We therefore do not disclose our clients publicly nor discuss their businesses in any way without express consent to do so.
We extend trust to our clients and business partners and strive to earn the trust of our partners by honoring our commitments and acting with integrity.
We treat everyone with respect, regardless of the situation or relationship.
BioBM will not provide the same service to direct competitors—defined as companies generating substantial revenue in competing markets. If a perceived conflict of interest arises (e.g., different services for direct competitors or same services for indirect competitors), BioBM will notify both parties and review the situation. Clients may inquire about our current client list, and we will respond while maintaining privacy.
BioBM does not recommend services from companies that pay us referral fees, provide remuneration, or in which we hold an equity stake. If we do recommend such services, we will disclose our relationship. Any referral fees received due to a client’s business will be credited to their account; credits are issued upon receipt and expire in six months.
BioBM is dedicated to maintaining the trust of its clients, prospective clients, and business partners and recognizes confidentiality as an important part of this. BioBM, its employees, contractors, and any other agents who legally operate under its name will not disclose any nonpublic technical or business information, which is marked as confidential or otherwise communicated under circumstances that would cause one to reasonably conclude it should be treated as confidential, for a period of three years or until the disclosing party releases such information publicly. During this period, disclosure of confidential information will be limited to employees or contractors working under BioBM with a need to know such information to fulfill the duties of BioBM to the disclosing party.
If you have any questions about BioBM’s policies or rules of professional conduct, please contact us.
Publications, presentations, and milestones from BioBM.
Principal Consultant Carlton Hoyt recently sat down with Chris Conner for the Life Science Marketing Radio podcast to talk about decision engines, how they are transforming purchasing decisions, and what the implications are for life science marketers. The recording and transcript are below.
BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are in the newly published "Scientific Conferences Survey Report" now available for free download.
In continuation of its mission to empower life science marketers with valuable resources to aid them in their jobs, BioBM has published an attribute analysis template.
The ACP-LS annual meeting is the only time of the year when you can surround yourself with the best minds in marketing and sales of life science tools and services! This year's meeting will be held on Thursday, September 18th and Friday, September 19th at the Boston Marriott Quincy in Quincy, Massachusetts.
BioBM Consulting has published a new paper entitled: "Superior Experiences – How Small Life Science Companies Can Out-Compete Large, Established Competition."
BioBM Consulting has published a new paper which outlines the current problems facing scientists when attempting to make a purchasing decision, the negative impacts this is having on scientists, and how decision engines can be leveraged to create transformational change within life science markets.