01 · Origin
Born from a Digital Gap
BioBM was deeply involved in Laboratory Supply Network’s marketing from its ideation. The idea for Laboratory Supply Network actually came from research performed while gathering data for one of BioBM’s blog posts - it was so difficult to find products on many distributors’ websites that we perceived an opening for a distributor focused on delivering a superior digital user experience.
02 · Doing It All
Doing It All
The BioBM team played an integral role in Laboratory Supply Network’s strategy, branding, website development, search marketing, content marketing, and more.
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03 · Search
Where Scientists Look, Laboratory Supply Network is Found
By design, Laboratory Supply Network’s customer acquisition relies heavily on search marketing. They therefore track an ever-growing basket of terms to keep track of its SEO performance. Armed with BioBM’s SEO and content strategies, Laboratory Supply Network has excelled at SEO. At the time of writing, Laboratory Supply Network tracks 144 terms and ranks in the top 10 organic Google results for 61% of them. Some of its individual ecommerce websites have a median Google search rank as high as #2, outranking websites like Fisher, VWR, Amazon, and Wikipedia.
144
Search terms tracked
61%
In Google top 10
#2
Median rank · some sites
04 · Growth
Building a Rocketship on a Budget
BioBM was able to take an initial $3000 investment in advertising and, while maintaining positive cash flow, grow Laboratory Supply Network into a business with annual revenues well into the 7-figures, delivering many straight years of massive growth.
$3,000
Initial ad investment
100%+
Avg. revenue growth · 4 years
7-fig
Annual revenues
BioBM has been an integral key to our success. Carlton is an excellent listener and has a true understanding of the needs of a life science focused company. As such, BioBM's marketing plans yield excellent results. This makes them a fantastic value and I recommend them without hesitation.